Bruce Hardwood

Bruce Hardwood

Bruce is one of the oldest names in flooring. For over 100 years’ customers have trusted in Bruce Hardwood to provide beautiful, long-lasting hardwood floors and stylish, durable laminate floors.

To produce the highest quality hardwood floors, Bruce grows its own trees in the Appalachians and harvests for clear grain and consistent colour. Instead of focusing on maximizing volume, the company maximizes quality for the absolute best flooring products. Also a leading name in laminate flooring, Bruce ensures that it’s laminate products are stylistically cutting edge and always ground-breakingly realistic.As one of the leading brands in hardwood, Bruce (an Armstrong brand) is dedicated to sustainability and good environmental practises. Over 90% of the company’s volume is manufactured locally within the USA, using local raw materials, thereby enhancing the sustainability of the national forests. Bruce strategy requires that the communities where the good are extracted and processed are protected. Bruce also supports globally sustainable forest management practices, including the replanting of trees to replenish forest growth.In terms of laminate, the policy is also sustainability. All Bruce laminate products contribute to the MR6.0 LEED rating system by containing a high percentage of renewable fiber sources. The Premium collections contain recycled content and contribute to MR4.0.

Hardwood and Engineered Hardwood

Bruce features a luxurious selection of styles, species, colours and specialty finishes.

Bruce’s highly durable hardwood is beautiful and long lasting, so long as it is properly maintained throughout the lifespan of the flooring. Bruce offers four unique and beautiful styles of products: Hand Scraped, Rustics, American Exotics and Traditional. For a closer look at all styles and flooring, please visit company website.

Featuring rich colours and popular wood species.

Hand-scraped hardwood flooring has a time-worn appearance. The color finish complements any design – from rustic to modern. Available in a variety of colours, in birch, hickory and oak, and coming in both engineered and solid varieties, this collection offers complexity and malleable style.



The look and style of hand crafted, aged hardwoods.

Old time style meeting modern technology, this hardwood flooring offers a unique flooring experience that seeks to re-defined tradition and nature in the modern home.

Domestic species in a vast variety of colour.

The complexity of rich, bold colours, paired with commonly seen grains and patterns makes for a gorgeous collection of modern and unique flooring.

American Exotics


Traditional statements in oak, cherry, walnut, birch, hickory, maple, and ash.

Brice laminate flooring mimics the timeless statement of hardwood and seeks to instill luxury into homes where hardwood is impossible.

Laminate flooring from Bruce can be installed in any room in your home. It’s also very durable. Bruce laminate can stand up to busy households with kids and pets. And laminate wood flooring is stylish too, coming in a wide range of styles and colors.


Additional Articles

Patterns Galore! Hardwood Grain Patterns Explained

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Select Custom Flooring To Beautify A Small Space

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